About Marion Erard

Independent brand strategy consultant in Zurich, Switzerland. Twelve years leading brand at Art Basel and Givaudan, now working with companies and agencies as an interim lead or senior partner.

Art Basel (5 years): brand strategy, creative direction, storytelling and global brand experiences, in partnership with Pentagram and Barnbrook.

Givaudan (7 years): positioning, communications, creative operations and AI-enabled brand systems across five regions and eleven acquisitions.

Earlier work (EPFL, Paléo, 3 years): communications and creative platforms for major cultural initiatives.

I also audit how AI systems describe your brand using my Brand Coherence Diagnostic methodology.

Zurich-based, working globally in English and French.